Based in Sydney, Australia, Gemma Trebilco is the founder of Anew Atelier.

It was 2010 when she became a vegetarian, a decision which opened up somewhat of a Pandora’s box and led her to be mostly vegan in all aspects of her life, from food to beauty products and fashion. Flash forward a few years later after too many days reading labels on shopping trips, she became so frustrated with the lack of vegan friendly fashion that was available, she decided it was time to fill the gap in the market.

It was a labour of love for the next 6 years developing her strong vision of a cruelty free brand with a globally conscious spirit that would approach the luxury fashion sphere from a truly unique perspective, and finally Anew Atelier was born.